Over 50% of US citizens buy and regularly use diet supplements, spending a total of $22 billion a year, or 350 dollars per one American. No wonder the sales of those products has grown 6% a year!
The research shows that 72% of Poles use supplements, and 48% do that on the regular basis. What is the case with US citizens?
Over 50% of US citizens buy and regularly use diet supplements, spending a total of $22 billion a year, or 350 dollars per one American. No wonder the sales of those products has grown 6% a year!
American grocery stores benefit from those results, as evidenced by the fact that diet supplements generate 5% of their revenues. The reason for this is the high mark-ups – 10 times as high as those for regular food products. Online prices of supplements are much lower.
Omega-3 acids, multivitamins and vitamin D are the most popular diet supplements. 90% of the supplements sold on Amazon are protein products. 90 million users of the platform with Premium accounts spend there an average of $1,300 per year. To tap into the sales of supplements, you need to make sure you comply with legal regulations. If Amazon finds out that any supplements are sold in violation of the American law, it can immediately lock the account used for the distribution. In addition, Amazon requires new supplement businesses in USA to pay $3,000 of a fee and hold an insurance policy. Click the link.
The companies that want to sell diet supplements in the American market need to comply with a number of regulations, imposed mainly by the FDA agency (Food and Drug Administration). Manufacturers are obliged to register with the above agency. Anyone exporting this kind of product to the US needs to notify the FDA their intent to export before any shipments arrive at their destination. Packaging labels must comply with federal restrictions. If products are identified as medicines, formal requirements for this kind of products will increase significantly. Individual states’ authorities also can analyze the composition of each product and, on this basis, impose financial fines for any incompliance with the label. You can find further information on the regulation of the Food and Drug Administration at https://www.fda.gov/Food/DietarySupplements/IndustryInfo/ucm20082666.htm.
To step into the American market responsibly, one from the very beginning should address adjusting their products to the restrictive legal requirements. It is also necessary to correctly prepare a promotional campaign related to the launch of supplements in the American market.